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What kind of financial needs to women face?

It is common for a business organization to follow wrong marketing, make dead expenses and have losses just of not studying the target market before introducing a new product, service. Therefore, the secret of successful businesses, which place new products, services to the right market, is using product Co-Creation Model in their businesses.

This time our company conducted a target survey among women with high income in Ulaanbaatar city to determine their financial needs and to propose a new product, service, based on these needs.

We involved 300 women with high income and studied their lifestyles, popular services as well basic ratings for new products.

Except quantitative studies we also involved 30 famous women, such as small and medium scale entrepreneurs, high rank officials in private companies, singers, actresses, models, actors and so on, organized F2F interviews to study their interests, needs and requirements. The survey also made detailed evaluation of a new product per target segment, determined advantages and weaknesses and the factors, which will make the new product successful among segments.

INTRODUCING A NEW PRODUCT TO A MARKET WITHOUT TESTING IT LIKE CLOSING YOUR EYES AND DRIVING ON A HIGHWAY.


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Email: info@mmcg.mn

Location


Research and Planning Department
Bayanzurkh district, 14th Khoroo, Zuun Khuree residential area, Building 203, 4th floor
Mongolia, Ulaanbaatar

DATA COLLECTION AND PROCESSING DEPARTMENT
Bayanzurkh District, 3rd khoroo, Ikh Toiruu, Building 57 adjacent to Zokhiomj Institute, 2nd floor
Mongolia, Ulaanbaatar

CATI Center
Bayanzurkh district, 3rd Khoroo, Building 43 near school #33, 1st floor
Mongolia, Ulaanbaatar

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Contact Us


Research and Planning Department
Office: 976-77000188
Head of Department: E.Badamlinhua
Mobile: 976-99072159
Email: linhua@mmcg.mn

DATA COLLECTION AND PROCESSING DEPARTMENT
Office: 976-77000888
Head of Department: S.Dolgorsuren
Mobile: 976-99078655
Email: dolgorsuren@mmcg.mn

CATI Center
Research Manager: G.Otgondelger
Mobile: 976-88900228
Email: otgondelger.g@mmcg.mn


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