80% of construction project development can be developed and tested on paper
According to the statistics by 1st quarter, 2015 by the Ministry of Construction and Urban Development about 30 thousand apartments suits of more than 200 projects are sold in Ulaanbaatar city. Today, this number has increased. In other words, a customer has a choice from 30 thousand apartment suits. Why are the construction companies building typical buildings under such strong competitive conditions?
The reason is wrong model of our business. 80% of construction project development can be developed on paper and tested, so why billions of tugrugs must be spent for nothing, face financial losses and bank loan pressures?
The secret of successful companies, which place new products and services on right market, is that they are using customer –oriented Product Co-Creation models in their business.
This time our company together with Bat Solution Partners LLC has made general assessment of the 1800 apartment suits and private houses, which is being implemented on the territory of Khan-Uul district. We determined the factors for successful implementation of the project and developed sales and marketing strategy.
The aim of the survey in to recommend the entrepreneurs, research agencies and creative agencies come together and offer the customers the apartment complexes, which satisfies the interests of the target customers. Our company organized the Concept Test, Customer behavior Survey and focus group discussions among the experts and provided all the necessary information.