Survey on beer market capacity
Our company has executed a detailed survey on beer market capacity for the second year. We involved totally 1420 beer-users both from the capital city and local areas and studied the consumption attitudes, beer brand competitiveness as well we calculated the beer market supply for the last 5 years and determined the beer forecast for next 3 years in accordance to the economic conditions and customers consumption attitudes.
The survey results show that beer consumption has been decreasing since 2014 due the economic instability crisis and increase of price index. In particular, import beer supply has decreased by 20% due currency rates.
On the other hand, the such decrease of import beer supply provides a possibility for the domestic beer producers to occupy the import market. Although beer market has increased rapidly in our country for the last few years, the economic crisis slows down the consumption growth, therefore, the beer suppliers must study their customers thoroughly. Studying the consumption attitudes and demands, and improving own products and/or introducing new products is now the important strategy for beer producers.