“We are the top research company in Mongolia that over 13 years has developed its unique set of research tools to assess Mongolian market and survey its public opinion..
We have successfully conducted more 300 research studies throughout 60 plus industrial sectors commissioned by 160 business entities and international organizations.
Brand research will help you to find out about competitiveness of your brand in comparison with other brands and identify what is future brand trend, possible risks and opportunities and how to differentiate from other competing brands, attract new customers, increase loyalty rate of existing customers and provide comprehensive set of relevant information.
BRAND MODEL MATRIX
You can get many opportunities such as identifying brand market strategy and attract new market and increase loyal customers from brand research using “Conversion Model” which shows correlation between customers and brands.
What the position of your brand and competitor brands?
Customer satisfaction research is assessment by customers and users. The research identifies problems and issues faced by customers and ways to address these based on needs and interests of customers.This way you can retain your existing customers for longer term.
CUSTOMER SATISFACTION RESEARCH
CUSTOMER SATISFACTION SURVEY MODELS
By comparing customer satisfaction and loyalty and segmenting them based on characteristics, you will know more about your customers and it will be easier to plan activities focused on those segments .
Can develop map of factors that can affect satisfaction level and develop preliminary condition to develop business and competitiveness policy.
Testing any new products and services before introducing them to market and study how the target customers like them can protect you from potential risks. Trial research can provide you with all necessary information such as weakness, strength and how to be successful by comparing all characteristics of the products before occurring much cost.
NEW PRODUCT TEST RESEARCH
The target segment customers and users can assess new product and service concepts and you can know about their response.
IMPROVEMENT OF CURRENT PRODUCTS
There are many issues that face development of products currently on the market. You can improve your current products and services to better meet needs of your customers and extent your brand life cycle.
Types of research:
Research of each product development process can be made.
EIGHT PROCESS OF PRODUCT DEVELOPMENT
Not being able to deliver key messages of ads to customers and airing ads and promotions that doesn’t’ attract their interest on channels they don’t watch wastes your time and increases your cost. Latest smart business trend is to assess all ads and promotional campaigns by target customers before launch and improve them based on their needs and interest and identify most efficient channels. This reduces potential risks that may emerge.
YOU CAN FIND OUT MORE ABOUT FOLLOWING
Not only pretesting is important before launching of advertising campaign, but also measurement of following impact and benefit of the advertising campaign. In another word, needs to assess what percentage of target groups are reached out, whether goals reached and ideas are delivered.
MONITORING WILL HELP YOU FIND OUT:
EFFICIENT ADS APPROACH
Industry research studies legal, political, economic and technological and social, cultural impact systematically according to established methodology and develops macro-level information needed for your business
Market capacity research determines total market potential and can provide detailed data on your competitors such as market growth, decrease, market share of your competitors, product delivery figures, product types, packaging, pricing.
Employee satisfaction research is essential to retain satisfied and productive employees for long time. Having third party to conduct your organizational culture research allows realistic assessment of internal environment of your company and help your employees openly express their thoughts and opinions.
You can get information about your customers consumption and purchasing behavior, decision making, experience, customer satisfaction, causes, strength and weaknesses of your and competitor’s brands, wants and expectations of customers, what needs to be improved in your brand in the future.
Segmentation research will help you to focus on your target customers who are really interested in your products and services rather than scattering your marketing efforts in wide market. We can help you to segment your target market based on our experience and unique approaches and identify specific characteristics of these segments..
MYSTERY SHOPPING. INDEPENENT MONITORING TO ASSES SERVICE QUALITY AND PERFORMANCE
This is independent monitoring research that assesses skills, attitude, ethics of your service staff, sellers and customer service, implementation of your internal standard, service quality, performance with the help of professional shoppers.
Service staff, sellers are face of your company in addition to delivering your products and services to customers...
...In another word, keeping customers happy with your services and products directly depends first of all from behavior, attitude, skill and performance of your service staff.
This is first ever national and syndicated research that included evaluation of competitiveness of about 133 types of 1000 imported and domestically produced brand products, penetration and rating of 9 types of 300 media that identified lifestyle of Mongolian consumers and developed 6 segments based on Mongolian psychology.
This survey covered all geographic locations of Mongolia. It is national level research that covered 9 districts of Ulaanbaatar, 16 rural provinces and 23 rural villages and settlements.
The brand research measures your brand’s competitiveness in national level based on internationally recognized “Branding Model”.
You can get comprehensive information about media consumption of Mongolians, their attitude to media advertising, media consumption, leisure time pattern. This research allows you to see rating of media, internet and online sources and make informed choice. This can help you to make efficient media planning focused on your target customers.
TV | FM, Radio | Newspaper | Magazine | Internet | Board | Movie theatre | digital means
LIFESTYLE AND PSYCHOLOGICAL SEGMENTATION
Each customer has own lifestyle. This research will enable you to see lifestyle of your target customers and values and consumption frequency and demographic income indicators.
You can know more about leisure time activity of your target customers, their hobby, sports, monthly spending, purchasing channel, lifestyle trends.
Syndicated salary research is comprehensive research that studies salary rates and incentives offered by leading businesses in each sector and allows companies to appraise and develop their salary policy.
FOLLOWING IS MAIN COMPONENTS OF THE RESEARCH.
A wide range of international organizations and public institutions cooperate with us to review public opinion on certain activities or social phenomena and to plan their further activities based on these reviews. Since its inception MMCG has been conducting a variety of studies and surveys for various projects by requests of World Bank, Millennium Challenge Account (USA ODA), Asian Development Fund, UNDP, UNFPA, Mercy Corps, ADRA, JICA (Japan ODA), EBRD, etc.
Environment and conservation
Law and legal environment
The success of any projects or programs is rooted in effective implementation of the activity set to affect the social change and make decisions that are developed using primarily the results of social studies. For instance, the current level of public awareness, conception, and trends need first to be determined in order to plan and develop a public awareness raising campaign promoting the use of modern contraceptive methods.
We use a customized research approach to address a particular social topic by selecting the corresponding research methodology and applying a case-appropriate techniques and tools, be it a quantitative or qualitative research, surveys, observations, or others. This approach assures that the research subject is analyzed from all angles in general and in depth, yielding comprehensive results.
In all stages of quantitative research performed at professional level starting from planning, developing models for empirical studies and sampling population, analyzing data, preparing reports, to presenting the final results, we use a comprehensive statistical and social studies methodology, where the ESOMAR’s research guidelines and codes are strictly adhered.
As a professional, experienced research company we are happy to help you to develop a realistic Action Plan through performing a customized just-for-you quality social study!
We have a vast experience in conducting political studies to determine existing political processes and behavior in collaboration with internationally recognized institutions specialized in political studies. We undertook a time sensitive study related to Oyu Tolgoi investment agreement, and a public opinion survey when the Democratic Party exited the Coalition Government, to name a few.
Together with Loftus Marquardt (http://loftusmarquardt.com/), an international political consulting firm that has been working in USA presidential politics for over two decades, we undertook a Mongolian politicians rating study in 2001. Our research team benefited from open discussion on international political studies and received an advanced training from Loftus Marquardt, who is still advising the USA President’s office.
Together with APCO Worldwide (http://www.apcoworldwide.com/), an international public relations consulting firm that provides communication constancy services, including corporate communication, issues management, opinion research, and reputation management among others, we conducted a qualitative and quantitative study to review public opinion on Mongolian current politics and expectations.
We have undertaken number of commissioned public opinion surveys to determine the ratings of election candidates in 2005 and 2009 presidential elections and during the parliament and regional elections of 2004, 2008, and 2012.
As a fruit of close cooperation with internationally reputable social and political institutions we have upgraded our approaches, standards, methodology, tools and techniques to undertake political studies meeting international standards.
A state of art infrastructure, introducing latest approaches, methodology, standards, tools and techniques, as well as facilities and equipments, is installed in our premises to ensure the best possible results in undertaking the qualitative and quantitative political studies. As an illustration, our Focus Group meetings are held in a specially designed area that meets international standards, while telephone surveys are done from our Call Center. Focus Group analysis and telephone surveys are very efficient tools to test the public or cluster opinion on any social or political topics in the short time span.
Comply with the Parliament Election Law and other pertinent laws and regulations effective in Mongolia.
Keep in strict confidentiality information about a client and research participants.
Apply commonly recognized methodology, and approaches, use advanced tools and techniques particular for the research projects, and adhere strictly to the code of research ethics
Maintain accurate data, be unaffected to external factors and influences
Collect and analyze data within the specified time.
We have developed over 60 proposals and plans in more than 30 sectors by request of corporate and international organizations.
It is our signature sign and matter of pride to use the actual market studies and analysis as a foundation for any proposals and plans we develop.
Potential risks are identified at early stage
HELP TO MAKE REALISTIC ESTIMATIONS WITHOUT OVERBLOWN PROFIT EXPECTATIONS
Financial risks rooted on too high profit expectations are avoidable
BUILD INVESTORS’ CONFIDENCE
The realistic market study helps to build investors confidence and opens doors for partnership
Realistic estimations based projects are easy to implement according to the laid plan.
Having sharpened our expertise through organizing successfully over 31 large scale advertising and PR campaigns, we can offer the following services:
MMCG Training Center hosted already 23 classes in its own premises as of half years 2015.
Objective of the training is to provide advanced level knowledge required for non-traditional marketing and sales operations of business and application of latest theoretical knowledge in practice and develop new skills.
The training will be focused to advance sales knowledge and skills of training participants and help to be initiative to develop and expand current marketing activities. Also cover marketing research methods such as selection of appropriate marketing research analytical methods, survey sampling etc.
Training is for marketing and sales managers who want to improve their knowledge and those who want to work in this field and students.
Specifics of the training is participants will receive certificates after examination of given topics and successful graduates will be mediated into jobs and help them gain practical insights.
Days : After work hours of Monday, Wednesday, Friday, Saturday.
Hours: 4 classroom hours a day. / 1 classroom hours=45 minutes /
P.S: When training starts, will negotiate with participants on classroom schedule and reach agreement.
15-20 participants per class.
Clients can select from approved training topics according to their needs and also suggest new topics and develop new training package and get on the job training.