“We are the top research company in Mongolia that over 17 years of work experience and our unique set of research tools to asess Mongolian market and conduct public opinion polls
We have successfully conducted more 300 research studies throughout 60 plus industrial sectors commissioned by 160 business entities and international organizations.
Continuous marketing research since establishment of a business is as necessary as non-stop business activities.
THIS SYSTEM MATCHES A BUSINESS NEED TO SUITABLE RESEARCH TYPE.
The secret of success of popular international brands is that they offer their customers the most valuable product jointly with the customers, brand owners and research agencies.
IN OTHER WORDS, THEY CONDUCT THE RIGHT RESEARCH FOR EACH PHASE OF PRODUCT DEVELOPMENT AND MAKE DECISIONS ACCORDINGLY.
What market opportunities do we have?
What unsatisfied needs might your customers have...
Who, when, where and how can use your product?
Launching untested product to a market is like starting a journey with eyes closed
How many customers would buy your product...
Solutions are developed and service standards are improved only after pre-defining the problems in every services of an organization. After that, the service employees are trained according to the new standard, mystery shopping is maintained and follow up trainings are organized.
The role of commercials and advertisements is vital in promoting products and services, delivering key messages and supporting purchases or increasing the brand value, however, creating an ad, which will be enjoyed by customers, clearly deliver the main concept and message and attract their interests requires much creativity.
PRE-TEST RESEARCH OF ADVERTISING
MONITORING RESEARCH OF ADS RESULTS
FOLLOWING CONTENTS CAN BE TESTED
Customer satisfaction research is customers and users assessment to a business activities. The research identifies the problems encountered by customers and users and determines the ways of improvements based on the needs and interests of the customers and users. This way, you can retain your current customers for longer period.
CUSTOMER SATISFACTION RESEARCH MODELS
By comparing customers’ satisfaction and loyalty and segmenting them by behaviors you will be easier for you to feel the customers and plan certain activities per segment.
MAP factors to impact satisfaction by the matrix of factors to develop a preliminary condition to follow in your business and competitiveness policy.
Brand research provides you with information necessary to find out your competitiveness compared to other brands, identify brand trends in future, possible risks and opportunities, how to differentiate from other competing brands, how to attract new customers but increase the loyalty of existing customers.
BRAND KPI / GOLDEN MEASURES OF BRAND COMPETITIVENESS
BRAND POWER INDEX (BPI)
Industry research systematically studies the impacts of the legislative, political, economic, technological, social and cultural factors according to the established methodology and develops macro information specifically for your business.
Market capacity research determines total market size as well provides detailed data about your competitors such as on market growth and falls, market share of your competitors, supplied product quantity, type, package and prices.
Testing any new products and services before introducing them to market and study how the target customers like them can protect you from potential risks. Trial research can provide you with all necessary information such as weakness, strength and how to be successful by comparing all characteristics of the products before occurring much cost.
NEW PRODUCT TEST RESEARCH
The target segment customers and users can assess new product and service concepts and you can know about their response.
IMPROVEMENT OF CURRENT PRODUCTS
There are many issues that face development of products currently on the market. You can improve your current products and services to better meet needs of your customers and extent your brand life cycle.
Types of research:
Research of each product development process can be made.
EIGHT PROCESS OF PRODUCT DEVELOPMENT
Not being able to deliver key messages of ads to customers and airing ads and promotions that doesn’t’ attract their interest on channels they don’t watch wastes your time and increases your cost. Latest smart business trend is to assess all ads and promotional campaigns by target customers before launch and improve them based on their needs and interest and identify most efficient channels. This reduces potential risks that may emerge.
YOU CAN FIND OUT MORE ABOUT FOLLOWING
Not only pretesting is important before launching of advertising campaign, but also measurement of following impact and benefit of the advertising campaign. In another word, needs to assess what percentage of target groups are reached out, whether goals reached and ideas are delivered.
MONITORING WILL HELP YOU FIND OUT:
EFFICIENT ADS APPROACH
Industry research studies legal, political, economic and technological and social, cultural impact systematically according to established methodology and develops macro-level information needed for your business
Market capacity research determines total market potential and can provide detailed data on your competitors such as market growth, decrease, market share of your competitors, product delivery figures, product types, packaging, pricing.
Employee satisfaction research is essential in maintaining the employees to work stably and productively. Organizational culture research is conducted by a third organization to give actual evaluation to the internal environment in your company and help the employees to express their views and opinions more openly.
Customers have many needs and it is important to understand those needs comprehensively and make business decisions on product development according to their needs as well it lengthens product lifecycle.
Behavior research helps you to identify unsatisfied needs of your customers, how can your brand satisfy those needs, purchase behavior, decision-making, experiences, expectations as well what should be improved in your brand.
Qualified and professional shoppers evaluate the skills, relations and ethics of your service employees, salespeople and distributors, customer services, implementation of internal standards, service quality and performance through independent monitoring.
Service employees, salespeople and distributors deliver products and services to customers but also they are the face of your company...
...In other words, customer satisfaction with the products and services directly depends on the behavior, relations, skills and performance of the service staff.
It is the FIRST NATIONAL SYNDICATE RESEARCH, which involves 9 districts of Ulaanbaatar city and 24 soums of 17 aimags and identifies ratings of over 300 mass media in Mongolia such as television, internet, social media, newspapers and magazines, FM radios and advertisement boards.
Any individual/entity can purchase and use syndicate research and the ownership is one type of research specific to the research company.
RANGE OF NATIONAL RESEARCH ON MASS MEDIA
Television | Internet | Social media | Newspaper, magazine | FM radio | Cinema | Mobile phone | Online trade | Street advertisement | Time spent for media | Pick hours | Lifestyle | Sales channel
YOU CAN SEE THE MEDIA USE OF TARGET USER GROUP AND LIFESTYLE TRENDS.
Syndicate salary research is a comprehensive research that studies the salaries and incentives offered by leading businesses in their sectors and allows the companies to appraise and develop their own salary policy.
RESEARCH PROVIDES FOLLOWING INFORMATION
Since its establishment MMCG company has conducted a variety of studies and surveys for various projects by subscription of the World Bank, Millennium Challenge Account (USA ODA), Asian Development Bank, UNDP, UNFPA, Mercy Corps, ADRA, JICA (japan ODA), EBRD, Development Bank, and etc.
Effective implementation of affective and decisional measures based on social research results is the foundation for successful implementation of any projects and programs. For instance, by determining the public awareness, conception and attitudes on the use of modern contraceptives it is possible to plan and implement activities on improving public use and perception.
We use a customized research approach to address a particular social issue and conduct general and insight studies by using quantitative, qualitative researches, surveys and observations.
Quantitative studies include research planning, sample design as well research data processing, reporting and presentation phases, implemented under the comprehensive statistical and social studies and ESOMAR research guidelines.
We invite you to hire a professional and experienced research company for conducting your social research works and to successfully plan and implement your works based on the research results.
ХIn 2011 we organized a rating study of Mongolian politicians jointly with the Loftus Marquardt (http://loftusmarquardt.com/), which has been working as a political consultant at the President of the USA for 20 years. This institution is still working for the USA Presidential office and our research team benefitted from open discussions on international political studies and received an advanced training from Loftus Marquardt.
We conducted a qualitative and quantitative study to determine the public opinions on current political situation in Mongolia jointly with the APCO Worldwide (http://www.apcoworldwide.com/), an international public relations consulting firm that provides consultations on public relations through understanding the affecting issues, processes and attitudes in business environment and business activities.
We have undertaken a number of commissioned rating and public opinion polls by subscription of the candidates to the Presidential elections in 2005, 2009, 2013 and 2017 and Parliament and Local elections in 2004, 2008, 2012 and 2016.
By cooperating with the large internationally reputable social and political research institutions we could upgrade our methodologies and standards on conducting political research to an international level.
Now, our company has all the methodologies, standards, technologies and environment necessary to conduct qualitative and quantitative studies in political sector. In particular, our Focus Group Discussions (FGD) are held in a specially equipped room at international standards as well telephone surveys are conducted from our Call Center. Focus Group analysis and telephone surveys are very efficient tools to test the public or cluster opinions on any social or political issues in short time.
We have developed over 70 proposals and plans in more than 30 sectors by request of corporate and international organizations.
It is our signature sign and matter of pride to use the actual market studies and analysis as a foundation for any proposals and plans we develop.
Potential risks are identified at early stage
HELP TO MAKE REALISTIC ESTIMATIONS WITHOUT OVERBLOWN PROFIT EXPECTATIONS
Financial risks rooted on too high profit expectations are avoidable
BUILD INVESTORS’ CONFIDENCE
The realistic market study helps to build investors confidence and opens doors for partnership
Realistic estimations based projects are easy to implement according to the laid plan.
Having sharpened our expertise through successfully organizing over 50 large advertising and PR campaigns, we offer the following services:
MMCG is an authorized training organization to conduct trainings on Marketing and Sales. As of the end of 2017, we have prepared about 400 graduates in 29 classes. Moreover, we organize customized trainings for employees based on a corporate needs.
The training program consists of the 3 main parts: marketing, sales and research. The training objective is to provide advanced knowledge required for non-traditional and effective corporate marketing and sales operations, practical skills for effective use and new attitudes.
The training aims to improve the current knowledge and skills of the learners on sales operations and build initiatives on developing and expanding current marketing activities. It provides commonly used marketing research methodologies on how to select the appropriate marketing research methodology and how to conduct survey sampling.
The training targets marketing and sales managers aiming to improve their knowledge and qualifications in marketing and sales, interested individuals and students.
The learners are evaluated after obtaining knowledge on serial topics; successful graduates receive their certificates of graduation as well are mediated to workplaces.
Days :Monday, Wednesday, Friday and Saturday evenings.
Hours: 4 classroom hours a day. / 1 classroom hour = 45 minutes /
Note: The timetable is object to change upon agreement with the learners.
15-20 learners per class.
MNT 450,000 /price without VAT/
Companies and entities are free to select from the official training topics according to their needs and plans as well to receive on-the-job trainings on actual problems inside the organization.