APPROACHES

Methods and Approaches
for Data Collection

HOW TO KEEP THE ERRORS IN DATA COLLECTION AND SAMPLING AT THE MINIMUM?

Our company offers REAL TIME SOFTWARE TO CONTROL SAMPLING AND DATA COLLECTION PROCESS AND TABLET-BASED RESEARCH TECHNOLOGY.

REAL TIME control is important in increasing the level of data correctness and improving researchers’ daily works and data quality.

The data collection program transfers the  the audio recordings, questionnaires and GPS to the central server within 30 seconds.  As a result, it enables REAL TIME control to the quality of data collection.

SAMPLE POPULATION

For the last 16 years, we have developed the methodology for SAMPLING THE POPULATION OF ULAANBAATAR CITY, 21 AIMAGS (PROVINCES) AND 330 SOUMS (VILLAGES) and keep the data collection errors at the minimum JOINTLY WITH THE SPECIALISTS FROM THE WORLD BANK AND OTHER RESEARCH INSTITUTIONS.

Collecting research data from one centralized point unable the population representativeness.But GOOD SAMPLING ENABLES FULL POPULATION REPRESENTATIVENESS. By determining the research location BY USING GPS enables CONTROL OF SAMPLING REPRESENTATIVENESS.

MMCG company consists of 30 research managers, over 20 freelance consultants with wide range of expertise, over 30 qualified data operators and a large database of about 230 experienced data collectors and interviewers.

CATI

Computer assisted telephone interview.

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CAPI

Computer assisted personal interview using tablet computer equipped with professional research software and Windows and Android software.

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CAWI

Computer assisted web interview which allows online data collection

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EYE TRACKING

A latest, new technology that tracks human eye movement and measures where in the ads the eye movement of consumer focus.

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CLT – Central Location Test

CENTRAL LOCATION TEST Surveying and collecting data from the customers on-site in large shopping malls.

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F2F - Face to face

Collecting data by meeting the respondent in person

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FGD – Focus Group Discussion

Group interviews to identify the respondents’ attitudes, behaviors and vies.

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IDI – In Depth Interview

Interviewer meets the respondent in person.

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HUT – Home Using Test

Allows users to test the products at home.

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EMO TEST

Technology to measure the emotions, shown by the users when watching an ad video content.

CATI CENTER

  • Saves time and resources and carries out survey within shortest period of time and with least cost (can make calls through 32 channels simultaneously)
  • Can reach all soums and settlements with mobile phone coverage and collect information and data (database containing 2.4 million actively used phone numbers)
  • Data collection and monitoring process is fully automated with software program
  • No time and spatial restriction

Our location


Research and planning department
F1-4, Building 203, Zuun Khuree residential area, khoroo 14, Bayanzurkh district
Ulaanbaatar, Mongolia

Data collection and processing department
F2, Building 57 adjacent to Zokhiomj Institute, khoroo 3, Bayanzurkh district
Ulaanbaatar, Mongolia

CATI CENTER
F2, Building 57 adjacent to Zokhiomj Institute, khoroo 3, Bayanzurkh district
Ulaanbaatar, Mongolia

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Холбоо Барих


Research and planning department
Tel/Fax: 976-77000188 
E-mail: info@mmcg.mn 

Head of Marketing and Client Relationship Department: B.Khangal 
Mobile: 976-89009698
E-mail: khangal.b@mmcg.mn

Head of Business Research Department: P.Tuvshinmandakh 
Mobile: 976-99070547
E-mail: tuvshinmandakh@mmcg.mn

Head of Social Research Department: O.Sumiya 
Mobile: 976-99077442
E-mail: o_sumiya@mmcg.mn

DATA COLLECTION AND PROCESSING DEPARTMENT
Tel/Fax: 976-77000888
Head of Department: S.Dolgorsuren
Mobile: 976-99078655
E-mail: dolgorsuren@mmcg.mn

CATI CENTER 
Research manager: G.Otgondelger 
Mobile: 976-88900228
E-mail: otgondelger.g@mmcg.mn




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