Statistics of the Russian Federation (RUS) can be found on the website of the Federal Statistical Service (Федеральная служба государственной статистики – Росстат) statistic for annual statistical compilations (статистический ежегодник) and regional socio-economic indicators.
Communication testing & monitoring
Develops communication creative strategy, pretests, improves communication concepts, monitors communication campaigns and measures the results.
Stages
COMMUNICATION CREATIVE STRATEGY DEVELOPMENT
Helps in communication creative strategy development and communication planning.
COMMUNICATION CAMPAIGN EFFECTIVENESS PRE-TEST
Helps in measuring the effects of communication strategy and content, pre-testing, developing evaluation-based recommendations for improvements
Equipment used
EYE TRACKING
A sensor technology that detects a person's eye movements and measures gaze point.
EMO SCAN
A technology that measures a person's focusing on the video and emotions using a special device.
MARKETING ACTIVITY & COMMUNICATION CAMPAIGN MONITORING
Comprehensive research model to evaluate the effects of marketing activity and communication and to compare them with a competitor per quarter or when required.
Campaign KPI evaluation
Shows percentage of reaching and attracting target segments and percentage of affecting the purchase.
GRP
Estimates campaign effects
Channel ROI
Measures benefits of broadcast channels.
COMMUNICATION CAMPAIGN IMPACT
Measures campaign impact to organization image.