Statistics of the Russian Federation (RUS) can be found on the website of the Federal Statistical Service (Федеральная служба государственной статистики – Росстат) statistic for annual statistical compilations (статистический ежегодник) and regional socio-economic indicators.
BX, Brand experience tracking survey
Understand the status of market and competitor’s brand use. Determine customer persona. In addition to demography, segment consumption rate and emotional and functional needs, behavior and lifestyle. See preliminary picture of demand of potential product development concepts and further trend and determine possibilities for growth.
Research content
Customer attitude and behavior
- Identify WHO, WHEN, WHERE and HOW uses the product and factors affecting customer behavior and purchase.
Determines usage problems and expected improvements and possibilities for market growth.
- PAIN POINT: Determine problematic points during the use of target product and service by the customer
- GAIN POINT: Determine customer's expected value
Customer segmentation and persona model
- Segmentation based on lifestyle, values and demography and detailed definition of customer persona
Determines usage trends and possibilities for new product development
- Pre-evaluates concept of newly offered product and evaluates the demand