Statistics of the Russian Federation (RUS) can be found on the website of the Federal Statistical Service (Федеральная служба государственной статистики – Росстат) statistic for annual statistical compilations (статистический ежегодник) and regional socio-economic indicators.
Brand Health tracking survey
Comprehensive model to evaluate brand performance, location, image and competitiveness
Research content
Brand equity model
Brand power/equity
- This model shows the brand awareness and what percent of potential buyers are loyal buyers
Brand competitiveness model
Brand competitiveness model shows market location of the brand, growth opportunity and customer loyalty.
Brand funnel
Brand competitiveness model shows market location of the brand, growth opportunity and customer loyalty.
Brand image
Identifies positive and negative images of the brand and compares with competitor companies.
Brand KPI
International model which measures the brand position on the market and its success
- Top of mind
- Brand usage of share
- Brand retention
- Brand Advocacy rate
- Brand image, position