Our company successfully made Tumen Khishigten project’s survey, which is about to build complex of tourism and history which has Chinggis Khan’s ten thousand royal soldier’s sculpture. This survey’s purpose was determine citizens and business units and organization leader’s knowledge about “Tumen Khishigten” project and consideration of project and market demand and clarify attitudes and method of further improvement. We used combined method of focus group discussion /FGD/ and in depth interview /IDI/ framework of this survey, between 15th of February 2013 to 15th of March 2013. We introduced very interesting result which is related to creation of project and tourism sector’s development into client.
This survey became one of the marketing research’s concept test method used survey. Concept test survey listens targeted user group’s opinion and reflect product service’s improvement and made before introducing product. This survey clarified issue related to project’s sculpture creation and attitude to tourism of Mongolians and advantages and disadvantages of current situation of outside and inside mongolia’s tourism’s and required things needed to tourism. This makes this survey special. We believe this this survey will contribute to implementation of creation of Mongolians who proud of their tradition and history, which will become inheritance to our descendants.
Good luck to “Tumen Khishigten” Co., Ltd and project team. For further information about “Tumen Khishigten” please refer to www.tumenkhishigten.mn link.
