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Mongolian Marketing Consulting Group

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Mission

Mission

Bring positive changes to the society based on researches

Vision

Vision

From research to strategic solution

Our mission: Create a value for the society by getting insights of the Government and companies and helping in development of a right strategic solution. Over the past 20 years, our work focused on bringing the national research and analysis capacity to the World level; we have met the international standard of ISO 20252, cooperated with the leading international consultants and introduced business and socio-economic research and analytical models; and have successfully conducted about 800 business and socio-economic research projects.
As for the goal, the research methodology and standard of the first 20 years, we fulfilled our vision by becoming a national research company at an international level. We will continue this way, with a focus on making strategic solutions from research, and work our best to bring this national capacity to the international level.

PROMISE

Insightful

Make broader analysis of an issue and help get insights on social and customer issues based on our 20 years of research experiences, database and international standard and professional methodology

Innovative

Develop people-centered and creative processed progressive solutions for social and business solutions and development of values

Strategic

Lead in practical evaluation and rationalization of the benefits of strategic solutions on social and user groups

Our principles

The 5 main principles to direct toward becoming a regional leader in market research industry

Be result-oriented

Understand client problems, address them and prioritize results

Non-stop learning and development

Improve our research processes, models, analytics, recommendations and solutions and introduce international and national best practices on time

Minimal, creative, smart and speedy operation /AGILE/

Be an implementer and developer of creative and digital combined, more minimalistic, effective, smart and interesting (AGILE) processes

Be independent, sustainable and less risky

Be neutral and independent in any situation. Keep long-term and short-term operation risks at minimum but sustainable level.

Be ethical and professional

Prioritize client’s interests, strictly keep the business confidentiality, and follow professional ethic standards

COMPANY HISTORY

MMCG COMPANY WAS ESTABLISHED.
First professional company of business research was born.
2004
STARTED ORGANIZING MARKETING AND SALES TRAININGS.
Started qualification trainings to prepare sales and marketing managers in order to develop the businesses in Mongolia based on research and analysis.
2008
STARTED COOPERATION WITH INTERNATIONAL RESEARCH ORGANIZATIONS.
Started cooperation with AC Nielsen, GFK, TNS, Hankook research, Nikkei research, and RESPAC research organizations on developing business research products.
2010
FOCUS GROUP DISCUSSION ROOM IS READY FOR USE
2012
SIGNED A CONTRACT OF COOPERATION WITH IPSOS COMPANY.
Established strategic partnership on research development with IPSOS, the second rank world company. Established Mongolian Marketing Research Association and became a member of the Asia Pacific Research Committee.
2014
NATIONAL LEVEL SURVEYS ARE AVAILABLE WITHIN 72 HOURS.
Started CATI Center to conduct national level survey on phone within 72 hours by reaching all soums and settlements of the country with mobile network.
2015
INTRODUCED THE EYE TRACKING TECHNOLOGY TO MEASURE EFFECTS OF PRINTED ADVERTISEMENT.
Introduced the latest progressive technology which measures every motion of a human eye.
2016
ORGANIZED THE IX FORUM ON ASIA PACIFIC MARKET RESEARCH IN MONGOLIA.
The forum was organized with the participation of over 30 companies and over 60 foreign specialists and representatives in the world and regional and national leading market research and strategic planning from 15 countries. The participants discussed the ways and tendencies of promoting business growth.
2018
CERTIFICATION OF THE ISO 20252:2019 STANDARD.
Introduced the ISO 20252:2019 standard in our activities after it was certified by the International Research Standard Certification body.
2020
LAID A FOUNDATION OF STRATEGIC AND POLICY RESEARCH.
Laid a foundation for developing baseline studies, strategic recommendations and solutions for the critical country issues.
2022
2002
STARTED COOPERATION WITH INTERNATIONAL DEVELOPMENT ORGANIZATIONS.
Cooperated with international organizations and developed our research methodology as international standard.
2007
INTRODUCED ESOMAR INTERNATIONAL RESEARCH STANDARD.
Follow the ESOMAR ethic code and strictly keep the research information of our clients confidential.
2009
BECAME MAIN EXECUTOR OF THE MILLENIUM CHALLENGE ACCOUNT-MONGOLIA.
Selected as the main executor of the Millennium Challenge Account, the implementer of Vocational Education (TVET) Project.
2011
ASSISTED IN THE APPROVAL OF ISO 20252:2012 STANDARD.
Officially purchased the ISO 20252:2012 standard and it was approved as the national standard jointly with the MASM.
2013
INTRODUCED REAL-TIME CONTROL SYSTEM OF SAMPLING AND DATA COLLECTION PROCESS.
Introduced a complete technological solution to collect survey data on tablets and other smart devices.
2014
THE COMPANY HAS COMMISSIONED A NEW OFFICE.
MMCG Company expanded its activities and opened a new office. The office has Focus group discussion room. Data Collection Department has been established.
2015
INTRODUCED THE NEUROSENSORY MODERN RESEARCH TECHNOLOGY.
Introduced the technology, which measures Eye tracking and Emotion Measurement by using special devices.
2017
EXECUTED THE FIRST "CMO SURVEY" IN MONGOLIA.
Executed the international "CMO Survey" and involved marketing directors of the "TOP 50" entities in Mongolia. The survey was presented during the marketing forum "Smart 2018".
2019
TRANSFERRED TO A DIGITAL DATA COLLECTION METHOD.
Due to the world pandemic, we started transferring the survey data collection process into 100% online mode.
2021
MMCG UPDATED ITS VISION AND MISSION WITHIN REBRANDING CAMPAIGN.

2002-2021 Statement of Applicability (SOA)

Number of implemented projects

785

Involved in the surveys

26,800
Number of entities
625,519
Number of citizens
186,673
Number of households

Organized

1,324
Number of FGDs
9,363
Number of IDIs

* FGD – Focus group discussion
* IDI – In-depth Interview

Partnership

Read more

Trademark

A trademark is a distinctive expression used by citizens and legal entities to distinguish their goods and services from the goods and services of others.
Law on Trademarks and Geographical Indications
3.1.1. “trademark” means distinctive expression used by a natural or a legal person in order to distinguish the goods or services from those of others;
4.1. Trademarks may be expressed in words, figures, letters, numerals, three-dimensional configurations, colors, sounds, scents or any combinations thereof.
In 2021, the Intellectual Property Office received 4,642 trademark applications, which has increased by 452 applications (10.8%) compared to 2020. In 2021, 3,308 trademarks were granted protection certificates, which has decreased by 720 trademarks (17.9%) from the previous year. According to Article 9.3 of the Law on Trademarks and Geographical Indications, trademark certificates are valid for 10 years, and as of 2021, 51,784 trademark certificates are valid. Number of valid trademarks has increased 1.9%-5.9% for last three years.
Number of trademark applications and trademarks with protection certificates and valid trademarks
2018
2019
2020
2021
Trademark applications – total
4,374
4,603
4,190
4,642
Domestic applications
1,431
1,581
1,663
2,222
Foreign applications
576
619
529
502
International applications filed under the Madrid Agreement and Protocol
2,367
2,403
1,998
1,918
Trademarks with protection certificates – total
3,505
3,927
4,028
3,308
Valid trademarks
45,696
47,983
50,809
51,784
Source: Intellectual Property Office (https://www.ipom.gov.mn/mn.php?page=53)
According to the “World Intellectual Property Indicators 2021” by the World Intellectual Property Office (WIPO) , in 2020, 13.4 million applications of 17.2 million trademarks were received through 168 intellectual property agents worldwide, representing a 13.7% increase in the number of trademarks and a 16.5% increase in the number of applications from 2019. As of 2020, 64.4 million trademarks are valid worldwide. China, the USA, Japan, Iran, the European Union, and regional intellectual property agents are leading in terms of the total number of trademark applications received.
China leads in terms of the number of trademark applications per one million (1,000,000) people, which was 5,425 for the country in 2019. This figure was 2,619 in England, 1,950 in Singapore, 1,402 in the United States, 1,323 in Armenia, 1,037 in Brazil, and 236 in India. As of 2019, the number of trademarks per 1,000,000 people in Mongolia was 1,191.

Industrial design

An indicator of a country’s production and design development and the level of creativity of citizens can be the industrial design applications and number of patents issued in that country and internationally.

Law on Intellectual Property

5.1. The following intellectual property rights shall be protected
5.1.1. copyright and related rights;
5.1.2. Industrial property rights.
7.1. Industrial property rights include:
7.1.1. invention;
7.1.2. innovation;
7.1.3. industrial design;
7.1.4. trademark;
7.1.5. geographical indication.
7.3. The state administrative body in charge of intellectual property matters shall register the items specified in Articles 7.1.1, 7.1.2 and 7.1.3 of this Law and issue a patent, items specified in Articles 7.1.4 and 7.1.5 and issue a certificate in accordance with relevant procedures.

Patent LAW
3.1.2. “industrial design” means a new and original solution related to the shape, pattern or color, or a combination of colors in an article;
3.1.4. “patent” means a document granted by a responsible government authority certifying the recognition of the given solution as an invention or industrial design, and granting the exclusive right to own the invention or industrial design to the creator for a fixed period of time;
3.1.6. “creator” means a person who devised an invention, industrial design or utility model by his mental creativity;

In 2021, the Intellectual Property Office (IPO) received 361 industrial design applications, which has increased by 72 applications (24.6%) compared to 2020. In 2021, 221 industrial design patents were granted, which has decreased by 4 patents (1.8%) from the previous year. According to Article 15.1 of the Patent Law, industrial design patents are valid for 10 years, and by the end of 2021, there are 2,786 valid industrial design patents.
Industrial design applications, number of granted patents and valid patents
2018
2019
2020
2021
Industrial design applications – total
269
300
293
365
Domestic applications
140
180
167
249
Foreign applications
38
3
4
3
International applications filed under the Hague Convention
91
117
122
113
Granted industrial design patents – total
271
215
225
221
Domestic applications
143
95
102
104
Foreign applications
40
3
1
4
International applications filed under the Hague Convention
88
117
122
113
Valid industrial design patents
3,742
3,279
2,643
2,786
Source: Intellectual Property Office (https://www.ipom.gov.mn/mn.php?page=53)

According to the “World Intellectual Property Indicators 2021” by the World Intellectual Property Office (WIPO), in 2020, 1.1 million applications of 1.4 million industrial designs were received through 154 intellectual property agents worldwide, representing a 2% increase in the number of industrial designs and a 5.6% increase in the number of applications from 2019. China, the European Union, the Republic of Korea, the United States, and Turkey are leading in terms of the number of industrial design applications.

The Republic of Korea is the leader in the number of industrial design applications per one million (1,000,000) people, and the figure for the country was 1,187 in 2019. This figure was 105 in Ukraine, 70 in the United States, 31 in Russia, 20 in Brazil, and 7 in India. As of 2019, the number of industrial design applications per 1,000,000 people in Mongolia was 91.
Number of industrial design applications per million (1,000,000) people, as of 2019
Source: “World Intellectual Property Indicators 2020”, WIPO.

Trade Map database and analytic tools of the International Trade Center:

Nowadays, export market opportunities are developed based on the Trade map database of the ITC. To conduct this type of research, the Relative Advantage Index or RCI (Revealed comparative advantage indices) of export/import is used.

Searching for information on foreign trade requires knowledge of classifications and codes used in international trade and customs statistics, such as the Harmonized System.

(https://intracen.org/ )
(https://www.trademap.org/Index.aspx)

Statistical data, compilations, and research reports issued by the statistical organization of the respective country, city, or local government:

Statistics of China can be obtained from the website of the National Bureau of Statistics of China. You can view the annual statistical data (China Statistical Yearbook) online by clicking on the Annual Data section in the Data menu of the website. Information (tables and data) is available for all of China and regions of interest by province (Inner Mongolia, Hebei, Shanxi, etc.), by city (Hohhot, Urumqi, Baotou, Harbin, etc.) and by industry and topic (price data, retail and food industry).
http://www.stats.gov.cn/english/Statisticaldata/AnnualData/

Statistics of the Russian Federation (RUS) can be found on the website of the Federal Statistical Service (Федеральная служба государственной статистики – Росстат) statistic for annual statistical compilations (статистический ежегодник) and regional socio-economic indicators.

As for Korea, the Korean Statistical Information Service (KOSIS ) provides statistical information to users, similar to the Mongolian Statistical Database

As for Japan, statistical information published by the Statistics Bureau of Japan can be obtained from the organization’s website. https://www.stat.go.jp/english/

Statistical data, compilations, and research reports issued by the statistical organization of the respective country, city, or local government :

From the Statistics menu of the website of the Korea International Trade Association (KITA), it is possible to get information about which countries Korea imports what kind of products. Searching for information on foreign trade requires knowledge of classifications and codes used in international trade and customs statistics, such as the Harmonized System of Commodity Identification and Coding. http://kita.org/

Mongolia’s main export countries, such as Russia, Korea, China, and Japan, are producing and exporting countries themselves, so ministries and government agencies do not usually publish reports and information about domestic production, trade, and consumer markets. However, it would be more effective to collect and use data from government organizations, agencies, and institutes that support foreign trade and small and medium-sized industries (SMEs). For Mongolian manufacturers who intend to export their products, it will be possible to establish contact with these organizations, supply semi-finished products and raw materials, cooperate with manufacturers and traders of the country and region, and obtain information and research about the market of the region. For example, through the Russian Export Center, it is possible to contact the entrepreneurs of the Republic of Buriat.
https://www.exportcenter.ru/en/

Market research report and database of research and consulting agencies that produce and sell market research reports and information:

Often these types of market research reports and databases require a fee to use. Such reports can provide more detailed and specific information. In most cases, these agencies publish general statistics and historical survey data in a way that can be viewed and used immediately for free, but access to detailed reports and databases for more detailed reports and updated figures requires a fee. If you find general statistics and previous research data sufficient, you can use them directly. If you are more serious and can afford to pay that amount, you can also purchase reports and information.
These types of agencies have become a major part of the marketing research industry. According to the 2021 report of the Global Marketing Research Market issued by ESOMAR, the global professional research association, in 2020, income of such activities (Reporting) reached 24.9 billion USD, which occupied 27.7% of total income from marketing research industry.
“Reporting” is the activity of obtaining data from relevant sources, verifying and analyzing it (analyzing secondary data), and then delivering it to customers and users. Forms of delivery include selling reports and data online, paid use, organizing presentations, and giving business consultations based on research and data. Collecting primary data is not the main business but making recommendation is available at such companies as Gartner, Forrester, Mintel, IHS Markit, Euromonitor, Deloitte, McKinsey & Co., PwC etc.
“Global Market Research 2021: An ESOMAR Industry Report in cooperation with BDO Accountants & Advisors” ESOMAR, 2022 “ESOMAR’s Global Top 50 Insights Companies 2022: Presenting the leaders of the industry” ESOMAR, July 2022

IHS Markit offers more than 1,500 databases (Data Lake), more than 350 research reports and recommendations (Industry Cases), 5,000 researchers and consulting services of industry experts in the automotive, international trade, mining, financial services, and agriculture industries. https://ihsmarkit.com/

IBIS World covers more than 1,000 industries, and from the Asia-Pacific region only China, Australia and New Zealand market data is published. Of course, there is a fee to download and use databases and reports, but general information and basic statistics can be downloaded and used directly for free. IBIS World’s industry report is free to download and include relevant information, and the report provides important information for developing your future business plans and strategies, such as industry market size, trends, key industry players, and SWOT analysis. Just enter a few details such as country, surname, email address and download the free report. It may not contain the exact information you’re looking for, but hopefully you’ll find plenty of inspiration here. https://www.ibisworld.com/

Economic Intelligence Unit’s data report may be too general. However, there is an advantage in that the country’s industry experts provide advice on issues to consider when entering the market. The Country Analysis section contains analytical reports containing information on economic opportunities and risks for more than 190 countries. боломж, эрсдэлийн талаарх мэдээллийг агуулсан аналитик тайлан байдаг. https://www.eiu.com/

Statista’s data research is more suitable for our needs. On Statista’s platform, you can view statistical information and thematic research reports about the market of a given country and the market of a given type of product. It contains reports and statistics from more than 150 countries and 170 industries. https://www.statista.com/

Official statistical database of the National Statistical Office

Other sources of information about the market of Mongolia

Coming soon …

Coming soon