Statistics of the Russian Federation (RUS) can be found on the website of the Federal Statistical Service (Федеральная служба государственной статистики – Росстат) statistic for annual statistical compilations (статистический ежегодник) and regional socio-economic indicators.
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How to work with a professional marketing research agency?
There are many advantages to having your marketing research done by a professional marketing research agency, such as:
- Has developed own research methods and methods based on common international methodologies, and has accumulated experience using them for market research in other sectors, products and services.
- Since we have benchmark information about certain industries, product markets, and consumers, we do not directly use the research data of a single project to make conclusions, but make comparative conclusions from many perspectives.
- Evaluates the market situation and recommends strategic solutions.
- The process of planning the research, choosing the appropriate methodology, how to find the target users and collect data, checking and editing the research data, analyzing the data, etc., is established and has human resources specialized in their fields.
- Realistic about the research results and make independent conclusions and recommendations.
Marketing research agencies perform research planning, collect data, analyze and provide conclusions and recommendations according to the customer’s request, as well as provide partial services such as only data collection. So, you can cooperate with a research agency in any way based on your research needs, goals, the decisions you want to make based on them, your skills, finances, and human resources.
When choosing a marketing research agency to work with, consider the organization’s experience, including previous similar researches in the industry, human resource and data collection equipment and software capacity, survey methodology, prior recommendations, professional ethics and quality standards. Based on the results and recommendations of marketing research, you and your company are going to make risky decisions such as building a new factory, installing a new production line, entering the export market, etc; therefore, you must be very serious to this issue.
MARKETING RESEARCH HELPS YOU HAVE CONFIDENCE IN YOUR DECISIONS, ANTICIPATE RISKS, AND PLAN NECESSARY ACTIONS. ON THE OTHER SIDE, IT WILL DIAGNOSE YOUR BUSINESS PROBLEMS.
Your business will face many problems like other competitors in your industry, consumers will choose them, and decrease in sales. You may want to export your product, but you may have doubts about whether your product will be sold in that market.
Marketing research is like going to a hospital, getting a diagnosis, treatment, or counseling. Let’s say you have a headache for a long time. You should see a doctor first. The doctor will ask you, “What hurts? Is it painful? How long did it start to hurt?” and so on. You answer him.
Similarly, you go to your chosen marketing research agency and tell them about the business you are in, the products you produce, the problems you are facing or the things you are thinking about, and the decisions you are trying to make. The doctor will send you for detailed tests or brain imaging based on what you have said as well the examination and diagnosis. This is the marketing research we are talking about. The doctor examines the results of the diagnosis and tests, makes a conclusion, determines the cause of your illness, and provides treatment or advice. Similarly, a marketing research agency will provide advice on how to solve problems and how to operate in new markets based on the results of marketing research.
If you are going to launch your product in the export market, you will need to conduct research on the market of the country, region, and city. In this case, it is more effective if the research data collection is carried out by a company in that country or region. Because they know the language, culture and behavior of consumers in their countries and regions better. Also know very well from whom, where and how to collect research data. However, first of all, it is advisable to approach a domestic or Mongolian research company and have them design the research methodology and data analysis, and have the data collection done by the country’s research agency.
In doing so, it is advisable to approach a company that adheres to international standards and is a member of an international professional association in Mongolia and the country, region where you are going to conduct market research. Those organizations follow the code of ethics and standards issued by the professional association, participate in conferences, trainings, and information exchange activities organized by the professional association, and because they have a common understanding and method of communication and information exchange, there is no doubt about the experience and capabilities of those organizations.
The question arises as to where to find the contact addresses and information of these organizations and how to access them. The world’s largest marketing research professional organization is ESOMAR , which was founded in 1947 and brings together more than 750 research organizations from more than 130 countries and about 40,000 research experts. Information on professional research organizations operating in the country can be obtained from the organization’s database (ESOMAR Directory).
All research organizations registered in the ESOMAR database are corporate members of ESOMAR, and in order to register in the database, they express their adherence to the International Professional Code of Marketing and Social Research jointly issued by the International Chamber of Commerce and EZOMAR, and adhere to high professional standards. Therefore, international companies turn directly to companies registered in this database when their customers need research services.